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Privacy Policy

Invisible Black – Privacy Policy

This Privacy Policy applies to visitors of the website https://invisibleblack.pl (the “Website”), operated by Invisible Black Online Store (the “Store”).

Data Controller:
Jarosław Drozd, operating as Jarosław Drozd - Invisible Black
Address: Skarbu Zakrzowskiego 13, 51-219 Wrocław, Poland
NIP: 8951795598, REGON: 380475349

Contact:

1. Cookies and Other Tracking Technologies

We use cookies and similar technologies to understand how users interact with our Website and for marketing purposes, including displaying ads on other websites.

What are cookies?

Cookies are small text files stored on your device that record information about your interactions with the Website.

Some cookies are essential for the Website to function and cannot be disabled. Other cookies require your consent before use.

Types of Cookies Used:

  1. Essential Cookies

    • Necessary for proper website functioning.

    • Examples: privacy consent tools, site management, and enabling optional tracking tools.

  2. Analytical Cookies

    • Help us understand user behavior to improve the Website.

    • Used tools include Google Analytics and Shoper analytics.

    • Data is anonymized and aggregated, no personal identification is shared without consent.

  3. Advertising Cookies

    • Enable targeted advertising and measuring campaign effectiveness.

    • Examples: Google Ads, Facebook Ads, newsletter subscription tracking.

  4. Functional Cookies

    • Enable extra Website features like chat, product reviews, recommendation tools, recently viewed products.

  5. Social Media Plugins

    • Allow sharing products on platforms like Facebook, Pinterest, or logging visits.

    • If you do not want your activity linked to your social media accounts, log out before visiting the Website.

  6. Embedded Videos (e.g., YouTube)

    • Video playback may share data with the service provider (Google/YouTube).

    • You can prevent tracking by not playing the video, refusing cookies, or logging out.

Legal Basis:

  • Essential cookies: legitimate interest (Website functionality and security).

  • Other cookies: user consent.

Profiling:
Cookies may be used for profiling purposes to provide personalized ads and content.

Cookie Duration:

  • Session cookies: expire after your session ends.

  • Persistent cookies: stored until expiration or manual deletion.

  • Third-party cookies follow their own privacy policies.

2. Other Purposes of Data Processing

We process personal data to operate the Store, handle orders, communicate with users, and perform marketing activities.

Purpose Data Processed Legal Basis
Order processing & customer accounts Identification and contact data (email, order details, history) Contract (Art. 6(1)(b) GDPR)
Contact & inquiries Identification data and correspondence history Legitimate interest (Art. 6(1)(f) GDPR)
Complaints & after-sales service Customer ID, order history, correspondence Legitimate interest (Art. 6(1)(f) GDPR)
Reviews & comments Content of review, identification data Consent (Art. 6(1)(a) GDPR)
Accounting & tax purposes Customer identification, invoice details Legal obligation (Art. 6(1)(c) GDPR)
Newsletter Email address, interaction statistics Consent / Legitimate interest (Art. 6(1)(f) GDPR)
Sales analysis Website usage statistics Legitimate interest (Art. 6(1)(f) GDPR)
Marketing Browsing history, purchase history, demographic data Legitimate interest / Consent (Art. 6(1)(f) GDPR)

Providing Data:

  • Required for order fulfillment, invoice issuance, customer support, and subscription services.

Data Retention:

  • Until the order is executed and legal/accounting obligations are fulfilled.

  • Marketing and profiling data: until consent withdrawal or objection.

  • Archival purposes may extend retention for legal claims.

Data Sharing:

  • Service providers (e.g., Shoper, hosting, accounting, couriers, payment intermediaries).

  • Third countries (e.g., USA) for marketing purposes via the Data Privacy Framework: https://www.dataprivacyframework.gov/s/.

3. User Rights

You have the right to:

  • Access your data

  • Rectify inaccuracies

  • Delete your data if no longer necessary

  • Withdraw consent

  • Object to processing based on legitimate interest

  • Restrict processing

  • File a complaint with the President of the Polish Personal Data Protection Office

For requests, contact: kontakt@invisibleblack.pl

4. Newsletter Subscribers

If subscribed, you will receive marketing updates about products, promotions, and special offers.

  • You can unsubscribe anytime via links in emails or by contacting us.

  • Email marketing may involve profiling for personalized content.

  • Inactivity for 1 year may result in removal from the subscriber list.

  • No automated decisions are made that affect your legal rights.

5. Annex 1 – Tools Using Cookies

Analytical Tools

  • Google Analytics – tracks visits, pages, session duration, anonymized IP, etc.

  • Shoper analytics – tracks overall store usage and conversions.

Advertising Tools

  • Google Ads – targeted ads based on behavior, aggregated statistics only.

  • Email Marketing – tracks newsletter performance and conversion rates via cookies.

For details on each tool, visit their privacy policies or our consent management panel.